Me again, bringing another product review of the beautiful ‘Benefit’.
So if you’re not already aware Elle magazine have provided a sample size of the Benefit They’re real liner and I was like a woman possessed in the petrol station trying to get my grubby mitts on a copy.
First things first, I gotta give ‘big ups’ to Elle.
They have put this eye liner in with their magazine, when the whole issue was focusing on feminism.
Now not only do I love the fact that they are giving away a sample that women actually want, but knowing this, they’ve in my opinion put it with a copy surrounding the important and relevant topic of feminism.
Now the reason I think this is clever, is because they know women will buy that issue purely for the liner (I did) but seeing as I had the magazine I perused it in my onesie with a brew.
I am already a believer in feminism, however I do feel that a lot of women I meet
A) don’t think Feminism is relevant to them
B) think its outdated
C) means they can’t be ‘girly’ or that they must hate men.
All of the above are incorrect and I’ll leave it up to Elle, to explain why as they have done so brilliantly in this months copy.
So well done Elle on introducing perhaps thousands of women to the newest wave of feminism, I am sure you have opened a lot of minds with this copy.
Its only £4 guys, go get it. You’ll enjoy the read and there’s the liner too. #bargain
Which is why you’re here now right? So lets get cracking.
Benefit They’re real eye liner
Benefit, what are YOU sayin’?
It’s the FIRST EVER lash-hugging gel liner in a pen! This matte black gel formula won’t smudge, budge or dry out, and the innovative soft AccuFlex™ Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!
• 91% said it was longwearing**
• 81% said it was waterproof**
• 88% said it hugged the lashline**
• 84% said eyes looked visibly larger**
*Source: The NPD Group. Unit Item sales of the Total Prestige Eye Liner Makeup segment for 2014 Jan to Jun
**Results observed in a consumer panel survey on 32 women after 2 weeks
So as always, Benefit surpass themselves with presentation. Sleek and attractive the pen instantly says high end not high street when you produce it in the ladies loo of your local nightclub.
There is a little orange tip when you first open the product. Chuck it away and marvel at the ergonomic design that fits into your finger tips like a fountain pen would.
Simply twist the base and the product appears from the tip.
Speaking of tips, the accuflex tip is a stroke of genius. The tip is an almost spongy but still strong nib where the formula appears from.
Its strength enables you to draw smooth and straight lines easily and quickly even with the shakiest of hands.
Its important that once you’ve released the formula that you wipe the excess off somewhere, onto the back of your hand for example.
Now taking the pen, follow your lash line out from the inner corner towards the outer corner, hugging the lash line as you go.
Now my first eye didn’t go so great. I wasn’t sure how it would behave and it looked a bit faded.
I was mega disappointed.
However, persistent (some say stubborn) I moved to my other lid and got firm.
This isn’t your normal liquid liner. You don’t have to treat it kindly and buy it dinner first. Pull your lid taut and show it you mean business. Apply slight pressure and draw. Hug the lash line and sit back.
Now I have never ever managed to get a liquid liner to look that neat on a first attempt.
There was no need to touch up with a make up wipe. There was no waiting around for it to dry. As soon as it was on, it stayed on. For 12 hours!
This liner stayed put as if it was waiting for free one direction tickets.
It stayed clean, it was crisp and the outcome looked identical to liquid eyeliner but with the consistency of gel.
My eyes took me no more than two minutes to do today and that is something I love.
I literally have no faults with this product.
It only budged with my cleansing water after being exposed to the elements all day.
t was so easy once you knew how to apply it.
The colour was perfect and the thickness just right.
Heres what it looked like at the start
And at the end (it was midnight when I got home which is why the lightings poor, Soz.)
Now it is pricy to go buy new but if you love winged eye liner than you need to invest. Like right now. It will last a long time so long as you always put the lid back on after using it.
Would I use it again? Ja! Would I but it? Deffo.
Cannot fault it, well done Benefit and well done Elle.
Top buy, go get your free sample now.
Thank me later